How to Display Your Live Concerts on Google and your Spotify profile

Musicians who regularly perform live benefit from making their events easily discoverable online. Two platforms that have become essential for listing live performances are Google and Spotify. This article explains how musicians can display their live concerts on these platforms by using Bandsintown, an event management tool, and how long it takes for the information to appear on each platform.

Why It’s Important to Showcase your Band’s Concerts on Google

Google is a primary source of information for many people. When fans search for an artist’s name, it’s important that the artist’s upcoming events appear in the search results. Having concert listings visible on Google gives fans direct access to key details like the venue, date, and ticket information.

Google also integrates event data into its Google Maps service. This allows fans to easily locate nearby venues hosting a concert. By showing concerts in Google searches and on Google Maps, musicians make it easier for their audiences to find relevant information.

Once live concert information is uploaded to Bandsintown, it typically takes 24 to 48 hours for the details to be displayed on Google. This delay occurs as Google needs to crawl and update its index with the new event information.

Why It’s Important to List your Band’s Concerts on Spotify

Spotify serves as a platform where fans can stream music and find information about an artist’s upcoming concerts. Displaying live event listings directly on a Spotify profile allows musicians to engage listeners who may not follow them on other platforms.

When fans visit an artist’s Spotify profile, they are likely interested in more than just the music. By listing live performances, musicians increase the likelihood of converting these listeners into attendees of their live events. Users can view concert dates and purchase tickets without leaving the Spotify platform.

To list concerts on Spotify, musicians can connect their Spotify account with Bandsintown. Once the events are uploaded to Bandsintown, they appear on Spotify within 24 hours. This process is automated, ensuring that concert information is updated promptly without any manual intervention.

How to Use Bandsintown to Get Concerts Listed on Google and Spotify

Musicians can follow these steps to display their live concerts on Google and Spotify by using Bandsintown:

1. Create an Account on Bandsintown for Artists
   You need to sign up for a free Bandsintown artist account. This account allows artists to manage their live event listings and reach their audience across various platforms.
2. Enter Concert Information
   After setting up an account, you can add details about their live events, including the venue, date, time, and ticket links. Bandsintown uses this information to distribute event data to Google and Spotify.
3. Ensure Google Integration
   Bandsintown automatically syncs concert information with Google’s platform. Once a musician has entered event details in Bandsintown, the events will be shared with Google’s search results and Maps. Musicians can expect their concert listings to appear on Google within 24 to 48 hours.
4. Enable Spotify Integration
   Musicians can enable the Spotify integration in their Bandsintown account settings. By linking the two platforms, all future live events will appear on the artist’s Spotify profile. Bandsintown updates this information automatically, with concert details typically appearing on Spotify within 24 hours.
5. Monitor Event Listings
   It is important to periodically check that event information is displayed correctly on both platforms. Musicians can verify that their concerts appear in Google searches and on their Spotify profile. Any changes to the event, such as a new date or venue, should be updated in Bandsintown, as this ensures that Google and Spotify reflect the correct information.

Conclusion

Listing live concerts on Google and Spotify helps musicians reach a larger audience and provide accurate event details to their fans. By using Bandsintown, musicians can easily connect with these platforms, making sure their concerts are visible on Google search results, Google Maps, and Spotify profiles. Event information typically appears on Spotify within 24 hours and on Google within 24 to 48 hours. This automated process saves time and ensures that fans can find the information they need about an artist’s upcoming performances.

What if you run your own band / artist website? How can you push your concerts to Google?

If you run your own artist website with a dedicated Concerts / Events page, you may assume that simply listing your gigs there is enough. However, this is not the case. Google needs additional information in the form of rich snippets to understand that the page is specifically about events. This involves implementing structured data markup using formats such as JSON-LD or Microdata, which helps Google identify and display your events properly in search results.

Even with structured data in place, it is preferable to use Bandsintown as your event listing partner. Bandsintown automatically handles structured data, ensuring Google receives all the necessary event details without requiring manual coding. In most cases, Google will display your events from Bandsintown faster than it would from your own site, even if you’ve added rich snippets.